Tourism Business of the Year Award Goes to Vicky Nash with Resort Trends, Inc. in Glenwood Springs
Glenwood Springs, CO (April 24, 2012) Resort Trends, Inc., owned by Vicky Nash, was named the Bosco Tourism Business of the Year by the Glenwood Springs Chamber Resort Association at its annual Awards Gala held on April 17, 2012.
Resort Trends, Inc., a communications firm specializing in travel and tourism promotion, has represented over 30 destinations, resorts, attractions, hotels and tourism organizations throughout the Rocky Mountain region. Longtime clients include Glenwood Hot Springs and Glenwood Springs Tourism.
Resort Trends, Inc. owner, Vicky Nash earned her master’s degree from the University of Colorado's Tourism and Resort Planning program. In her 30 years of experience, she has established long-term relationships with clients and influenced many national and international media outlets resulting in hundreds of story placements and television productions.
Marianne Virgili, President & CEO of the Glenwood Springs Chamber Resort Association & Film Commission said, “I had the distinct pleasure of hiring Vicky Nash as the tourism marketing director for Glenwood Springs several years ago and have seen her develop into someone whom I consider to be the best PR professional in the region. Her partnership with the chamber and tourism community has resulted in millions of dollars in publicity and contributed to being named the 'Most Fun Town in America'."
The Bosco Tourism Business of the Year award was established by the Glenwood Springs Chamber Resort Association and honors the contributions of the Bosco family to the local, regional and statewide tourism community. Hank Bosco is in his late 80s and continues to be active in his role as President of Glenwood Hot Springs. Past recipients of the Bosco Tourism Business of the Year have included Spa of the Rockies, Glenwood Caverns Adventure Park, Yampah Spa and Vapor Caves, and Glenwood Canyon Resort.
John Bosco, Glenwood Hot Springs Chief Financial Officer & Assistant General Manager explains, “Glenwood Hot Springs has partnered with Vicky Nash’s Resort Trends for the past 11 years as our full service public relations expert. We have been very impressed with Vicky’s PR knowledge and expertise, her expansive library of quality media contacts, and the technical tools she uses to track the performance of our various PR projects and endeavors. The services Vicky performs for us covers many bases and includes creation and distribution of several electronic newsletters, regular press releases, attracting and hosting travel writers, and press-kit media distribution, all of which is meticulously coordinated with our marketing master plan. The equivalent dollar value of the quality publicity that Vicky’s efforts consistently garner for our property is huge. This kind of media reach would be well beyond our typical marketing budget constraints. Her work on behalf of the Glenwood Hot Springs, the City of Glenwood Springs Tourism Marketing Program, and several other tourism partners in our area, has elevated our exposure in the Colorado and even the national tourism marketplace. We are glad to have her as a partner!”
Resort Trends, Inc. was also recognized as a Top Brass Award recipient, in celebration of its tenth anniversary in 2011. In 2001, Nash’s first client was Glenwood Hot Springs, a client that she continues to serve, promoting the town’s hot springs attraction and the award-winning Spa of the Rockies.
Vicky Nash works with a group of talented industry professionals who specialize in public relations, writing, graphics, and accounting. They include: • Karin Gamba, Public Relations Writer • Kate Collins, Write Brain West, Inc. • Jessica Meath, Jessica Lynn Studios • Mandy Gauldin, Peak Communications • Theresa Zelenka, Certified Public Accountant
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About Resort Trends, Inc.: Resort Trends, Inc. provides strategic public relations plans for individual businesses and regional destinations; services are customized for each client. Among the many services Resort Trends provides are press kit production, press release distribution, media event and trade show representation, customized media database development, online pressroom creation and management, familiarization trip planning, media placement tracking, and newsletter and email content creation. For a comprehensive review of firm services, visit resorttrends.com or call 970-948-4923.
Media Contact: Vicky Nash, Chief Executive Officer Resort Trends, Inc. - Communications for the Travel and Tourism Industry 970-948-4923 email Vicky
Vicky Nash is presented with the Bosco Tourism Business of the Year award